FOR IMMEDIATE RELEASE
March 15, 2024
Media Contact: Amy Jancewicz
Business Program Manager
CropVue Technologies, Inc.
San Francisco, CA - At the 2024 World Agri-Tech Conference in San Francisco, CropVue Technologies announced its collaboration with FMC Corporation to advance precision agriculture. FMC Corporation is an agricultural sciences company that has been advancing farming through innovative and sustainable crop protection technologies for over a century. Founded in 2019, CropVue simplifies crop protection through affordable, IoT-based hardware for pest monitoring in specialty and row crops.
FMC launched its Arc™ farm intelligence platform in 2020, offering growers a full suite of features, including customized alerts through a mobile app that indicates pest pressure levels and recommends action before they become a problem. CropVue’s camera traps gather data by monitoring insect pests and streamline the process of retrieving and reviewing the trap catch data. CropVue’s data, coupled with FMC’s Arc™ farm intelligence, allows growers access to more frequent and reliable insights versus manual field scouting methods. FMC has deployed CropVue’s camera traps in over 20 countries to monitor more than two dozen insect species across various crops.
“The data captured by CropVue successfully integrates into the Arc™ farm intelligence platform, providing real-time insights to growers and enabling them to make proactive decisions to combat challenging insect pests in their fields,” said Jordan Hesterman, director, FMC Precision Agriculture. “Our shared purpose is to provide growers with the latest technology to maximize their yields.”
CropVue CEO Terry Arden is enthusiastic about the partnership, commenting, “Engaging with FMC provides validation of our technology and business model, and their feedback allows us to further improve our hardware and software season-over-season.”
This collaboration will provide critical data to growers, crop advisors and distributors, helping them improve on-farm efficiency through precise and targeted product application.
During World Agri-Tech, CropVue is showcased as a scale-up exhibitor company at booth 7 in the start-up arena (worldagritechusa.com/startups). FMC is a platinum partner sponsor located in the World Agri-Tech room at Foothills A.
About CropVue Technologies
CropVue Technologies was founded to simplify precision crop protection and monitor overall pest pressure. With more than 6000 sensors deployed to date, CropVue supplies affordable all-in-one, remote camera traps to identify and monitor pests in both specialty and row crops. Additionally, CropVue’s in-canopy weather devices measure your farm’s specific microclimate conditions. CropVue uses AI to derive insights from the data we collect, including pest identification and degree day models that accurately predict pest egg hatch. CropVue data can be seamlessly integrated with existing farm management tools using our API, and our WebApp offers an intuitive interface to help growers plan where and when crop protection is applied for optimal crop yield while reducing costs and improving environmental sustainability. To learn more, please visit cropvue.com
About FMC
FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber and fuel for an expanding world population while adapting to a changing environment. FMC’s innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically while protecting the environment. With approximately 6,600 employees at more than 100 sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet. Visit fmc.com to learn more and follow us on LinkedIn®.
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